Marketing management [[Book] :]a customer-oriented approach / Kenneth E. Clow, Donald Baack.
Von: Clow, Kenneth E.
Mitwirkende(r): Baack, Donald.
Materialtyp:
BuchVerlag: Thousand Oaks, Calif. : Sage, c2010Beschreibung: xxviii, 537 p. : col. ill. ; 29 cm.ISBN: 9781412963121 (cloth); 1412963125 (cloth).Schlagwörter: Marketing -- ManagementDDC-Klassifikation: 658.8
Inhalte:
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
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6october 1203 | 658.8 (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 658.787 SI Inventory management and production planning and scheduling | 658.787 SI Inventory management and production planning and scheduling | 658.787 SI Inventory management and production planning and scheduling | 658.8 Marketing management | 658.8 Principles of marketing | 658.8/1 SM Management of a sales force / | 658.8/2 SP Promotion : |
Includes bibliographical references and index.
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
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