Marketing management [[Book] :]a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
Von: Mullins, John W. (John Walker).
Mitwirkende(r): Walker, Orville C.
Materialtyp:
BuchReihen: Mcgraw-Hill/Irwin series in marketing.Verlag: New York : McGraw-Hill, c2008Auflage: 6th ed.Beschreibung: xxii, 533 p. : ill. ; 26 cm.ISBN: 9780073529820 (alk. paper); 0073529826 (alk. paper).Schlagwörter: Marketing -- ManagementDDC-Klassifikation: 658.81 Online-Ressourcen: Table of contents only | Publisher description
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6october 1203 | 658.81 (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 658.804 B B Business-to-business marketing | 658.804 B B Business-to-business marketing | 658.804 V B Business-to-business marketing | 658.81 Marketing management | 658.81 D S Sales management | 658.81 DS Sales management | 658.81 DS Sales management |
Previous ed. entered under title.
Includes bibliographical references and index.
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