Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.
Von: Clow, Kenneth E.
Mitwirkende(r): Baack, Donald.
Materialtyp:
BuchAuflage: Sixth edition.Beschreibung: xv, 455 p. : illustrations ; 28 cm.ISBN: 9789332518377.Schlagwörter: Communication in marketing | AdvertisingDDC-Klassifikation: 659.1
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6october 1203 | معرض الكتاب 2017 | 659.1 C I (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 , Sammlung: معرض الكتاب 2017 Regal ausblenden
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| 658.5 M O Operations Management : | 658.5752 H P Prototyping and modelmaking for product design / | 659.1 B A Advertising and promotion : | 659.1 C I Integrated advertising, promotion, and marketing communications / | 659.2 B P Public relations leaders as sensemakers. | 685.3102 C F Footwear design / | 688.72 U T Toy design / |
Includes indexes.
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