Enrico, Roger. <br/><br/>
The other guy blinked  how Pepsi won the cola wars /  [Book :] 
Roger Enrico and Jesse Kornbluth. 
 - New York :  Bantam,  1986. 
 - viii: 280 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0553051776 
<br/><br/><label>LCCN: </label>86017485 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Pepsi-Cola Company.<br/>Coca-Cola Company.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Soft drink industry--United States.
<br/><br/><label>Dewey Class. No.: </label>338.760 
<br/><br/><label>National Library of Medicine Call No.: </label> / E .O