Watson, James,  1936- <br/><br/>
Media communication  an introduction to theory and process /  [Book :] 
James Watson. 
 - New York :  McGraw Hill,  1998. 
 - x, 317 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 282-297) and index. 
<br/><br/> 1203. 
<br/><br/><label>ISBN: </label>0312212011  0312212003 0333684001 
<br/><br/><label>LCCN: </label>97041486  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90 
<br/><br/><label>Dewey Class. No.: </label>302.23