Understanding corporate strategy [Book /]
John L. Thompson.
- London : Thompson Learning, 2001.
- xix, 610 p. : ill. ; 24 cm.
Includes bibliographies and index.
1. Introducing Strategy and Strategic Management -- 2. The Organizational Mission and Objectives -- 3. Measuring Success -- 4. Culture and Values -- 5. Environmental Analysis, Synergy and Strategic Positioning -- 6. The Dynamics of Competition -- 7. Strategic Resources -- 8. An Introduction to Strategy Creation and Strategic Change -- 9. Strategic Planning -- 10. Emergent Strategy and Intrapreneurship: The Contribution of People and Information -- 11. Strategic Alternatives and Market Entry Strategies -- 12. Strategy Evaluation -- 13. Strategy Implementation.