Jenkins, Mark,  1959- <br/><br/>
The customer centered strategy  thinking strategically about your customers /  [Book :] 
 Thinking strategically about your customers. 
Mark Jenkins. 
 - London ;  Washington, DC :  Institute of Management :  Pitman Pub.,  1997. 
 - xiv, 206 p. :  ill. ;  24 cm. 
 - Millennium manager .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Priority skills for the manager of 2001 -- The rationale for this book: Why are customers strategic? -- What is strategic thinking? -- The process: Thiking strategically about customers: An overview of part 2 -- Identifying and selecting customers -- Choosing and defining customer strategies -- Matching customers to competences -- Making it all happen: the customer-focused organisation -- Reflections and actions: Reflections on the process -- appendix: Pro forma for applying the frameworks to your organisation. 
<br/><br/> All age. 
<br/><br/><label>ISBN: </label>0273630040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Consumer satisfaction.<br/>Competition.<br/>Organizational change--Management.
<br/><br/><label>Dewey Class. No.: </label>381.3