Albarran, Alan B.

Management of electronic media [Book /] Alan B. Albarran. - 2nd ed. - Australia : Belmont, CA : Wadsworth ; Wadsworth/Thompson Learning, c2002. - xx, 315 p. : ill. ; 25 cm.

Includes bibliographical references and index.

All Ages.

0534561918 0534561926 (hardcover)

2001026515


Mass media--Management.

P96.M34

302.23068