Picard, Robert G. <br/><br/>
Media product portfolios  issues in management of multiple products and services /  [Book :] 
edited by Robert G. Picard. 
 - 1 st. 
 - Mahwah, NJ :  Lawrence Erlbaum,  2005. 
 - 266 p. :  ill; ;  24 c m. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The nature of media product portfolios / Robert G. Picard -- Product portfolios, diversification, and sustainability of media firms / H.L. (Hans) Kranenburg -- Media portfolio development / Leona Achtenhagen -- Strategic leadership and media portfolio development / Ethel Brundin and Leif Melin -- Clustering media operations / Hugh J. Martin -- Product platforms for the media industry / Thomas Hess -- Cross-promotion and branding of media product portfolios / Maria Norbčack -- Strategic direction and control of portfolios / Mart Ots -- Issues and strategies in managing product portfolios across borders and cultures / Min Hang -- Portfolio internationalization / Annette Risberg and Leif Melin. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0805855890 
<br/><br/><label>LCCN: </label>2005040134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Mass media--Economic aspects.
<br/><br/><label>LC Class. No.: </label>P96.M34  / M42 2005 
<br/><br/><label>Dewey Class. No.: </label>302.23068