Underwood, Doug. <br/><br/>
When MBAs rule the newsroom  how the marketers and managers are reshaping today's media /  [Book :] 
Doug Underwood. 
 - New York :  Columbia University Press,  c1993. 
 - , 259 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [237]-241) and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0231080484 (acid-free paper) 
<br/><br/><label>LCCN: </label>92040020  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Newspapers--Marketing.<br/>Newspapers--Management.<br/>Newspaper publishing.
<br/><br/><label>LC Class. No.: </label>PN4734  / .U63 1993 
<br/><br/><label>Dewey Class. No.: </label>070.40688 
<br/><br/><label>National Library of Medicine Call No.: </label>070.406  / UM