Middleton, Victor T. C. <br/><br/>
Sustainable tourism  a marketing perspective /  [Book :] 
Victor T.C. Middleton with Rebecca Hawkins. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1998. 
 - xiv, 266 p. :  ill. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Explains current thinking underlying international principles of sustainable development in tourism and travel, using international illustrations of good practice applied in the 1990s. Focus is on the pro-active role the private sector can play in partnership with the public sector. Part I introduces key environmental issues and aspects of travel and tourism, and Part II deals with processes of managing tourism to achieve sustainable development at local destinations. Part III looks at management of business operations in sectors of the tourism industry that facilitate visitor activity at destinations. Part IV provides five cases from Britain, South Africa, and Australia. Assumes familiarity with concepts of tourism and marketing.  Annotation copyrighted by Book News, Inc., Portland, OR. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0316911208 0750623853 0750623853 (pbk.) 
<br/><br/><label>LCCN: </label>97038506  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Ecotourism.
<br/><br/><label>LC Class. No.: </label>G155.A1  / M4753 1998 
<br/><br/><label>Dewey Class. No.: </label>338.4791 338.4791 338.4791 338.4791 338.4791 338.542 
<br/><br/><label>National Library of Medicine Call No.: </label> / MS