How voters decide information processing during election campaigns / [Book :]
Richard R. Lau, David P. Redlawsk.
- Cambridge ; New York : Cambridge University Press, 2006.
- xvii, 344 p. : ill. ; 23 cm.
- Cambridge studies in public opinion and political psychology .
Includes bibliographical references (p. 313-333) and index.
Introduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter.