Event studies theory, research and policy for planned events / [[Book] :]
Donald Getz.
- 1 rd ed.
- Amsterdam ; London : Elsevier Butterworth-Heinemann, 2007.
- xxiv, 442 p., [8] p. of plates : ill. (some col.) ; 25 cm.
- Events management series .
Includes bibliographical references (p. [393]-426) and index.
0750669597 9780750669597
013662100
Special events--Management. Special events industry--Philosophy.