Getz, Donald,

Event studies theory, research and policy for planned events / [[Book] :] Donald Getz. - 1 rd ed. - Amsterdam ; London : Elsevier Butterworth-Heinemann, 2007. - xxiv, 442 p., [8] p. of plates : ill. (some col.) ; 25 cm. - Events management series .

Includes bibliographical references (p. [393]-426) and index.

0750669597 9780750669597

013662100


Special events--Management.
Special events industry--Philosophy.

394.2068

/ GE