Berkowitz, Eric N. <br/><br/>
Essentials of health care marketing  [[Book] /] 
Eric N. Berkowitz. 
 - 2nd ed. 
 - Sudbury, Mass. :  Jones and Bartlett Publishers,  c2006. 
 - xvi, 416 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary. 
<br/><br/><label>ISBN: </label>0763783501 (pbk.) 9780763783501 
<br/><br/><label>LCCN: </label>2005027417 
<br/><br/><label>Nat. Bib. No.: </label>GBA608393  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>101257671  DNLM 013365829  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing.<br/>Marketing of Health Services.
<br/><br/><label>LC Class. No.: </label>RA410.56  / .B46 2006 
<br/><br/><label>Dewey Class. No.: </label>362.10688 
<br/><br/><label>National Library of Medicine Call No.: </label>W 74.1  / BE 2006 D-557