Geller, Valerie. <br/><br/>
Creating powerful radio  getting, keeping, and growing audiences for news, talk, information, and personality /  [[Book] :] 
Valerie Geller ; edited by Turi Ryder. 
 - Amsterdam ;  Boston :  Focal,  2007. 
 - 340 p. :  ill. ;  23 cm. 
<br/><br/> "A guide for programmers, managers & talent"--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780240519289  0240519280 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio broadcasting.
<br/><br/><label>Dewey Class. No.: </label>384.54 
<br/><br/><label>National Library of Medicine Call No.: </label> / GC