Wimmer, Roger D. <br/><br/>
Mass media research  an introduction /  [[Book] :] 
Roger D. Wimmer, Joseph R. Dominick. 
 - 8th ed. 
 - Belmont, CA :  Thomson, Wadsworth,  c2006. 
 - xii, 468 p. :  ill. ;  24 cm. 
 - Wadsworth series in mass communication and journalism .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0534647189 9780534647186 
<br/><br/><label>LCCN: </label>2004114638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research.
<br/><br/><label>Dewey Class. No.: </label>302.23072 
<br/><br/><label>National Library of Medicine Call No.: </label> / WM