Essentials of marketing a global-managerial approach / [[Book] :]
William D. Perreault, Jr., E. Jerome McCarthy.
- 9th. ed.
- Boston, Mass. : McGraw-Hill, 2003.
- 624, 29 p. ; : ill. ; 28 cm.
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
All age.
0072464208 0071198695 (international : alk. paper)