Ganguly-Scrase, Ruchira. <br/><br/>
Globalisation and the middle classes in India  the social and cultural impact of neoliberal reforms /  [[Book] :] 
 Globalization and the middle classes in India. 
Ruchira Ganguly-Scrase and Timothy J. Scrase. 
 - London ;  New York :  Routledge,  2009. 
 - xii, 194 p. :  ill. ;  23 cm. 
 - Routledge contemporary South Asia series ;  17 .
 - Routledge contemporary South Asia series ;  17. .
<br/><br/>Includes bibliographical references (p. [179]-190) and index. 
<br/><br/>Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation. 
<br/><br/> All age. 
<br/><br/><label>ISBN: </label>9780415441162 (hardback : alk. paper) 0415441161 (hardback : alk. paper) 9780203884393 (ebook) 0203884396 (ebook) 
<br/><br/><label>LCCN: </label>2008030179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Middle class--India.<br/>Globalization--Economic aspects.--India.<br/>Globalization--Social aspects.--India.
<br/><br/><label>Dewey Class. No.: </label>305.550954 338.954 
<br/><br/><label>National Library of Medicine Call No.: </label> / S G