Vivian, John.

The media of mass communication [[Book] /] John Vivian. - 10th ed. - Boston : Allyn & Bacon, 2011. - xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cm.

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.

9780205693054 0205693059 9780205719112 (pbk.) 0205719112 (pbk.)

2010001491

GBB059585 bnb

015549458 Uk


Mass media.

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