Alpha dogs the Americans who turned political spin into a global business / [[Book] :]
James Harding.
- 1st ed.
- New York : Farrar, Straus, and Giroux, 2008.
- ix, 252 p. ; 24 cm.
Includes bibliographical references (p. 233-234) and index.
This is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. The men of Sawyer-Miller were a small but extraordinary group who invented an American style of political campaigning and exported it around the world. Theirs is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.--From publisher description.
All age.
9780374103675 0374103674
2007047953
Sawyer Miller (Firm).--Biography.
Political consultants--History--United States--20th century. Media consultants. Political consultants--United States--Biography. Media consultants--United States--Biography. Public relations and politics--History--United States--20th century. Political campaigns--History--United States--20th century. Campaign management--History--United States--20th century. Globalization--Case studies.