Masterman, Guy. <br/><br/>
Strategic sports event management  an international approach  /  [Book :] 
Guy Masterman. 
 - Amsterdam ; London :  :  Elsevier Butterworth-Heinemann, ,  2004. 
 - xix, 250 p. :  ill ;  24 cm. 
 - ( The hospitality, leisure, and tourism series)  .
<br/><br/> Formerly CIP. Uk  Includes bibliographical references and index.  . 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>an introduction / the sports events industry / event organization / the sports event planning process / impacts and legacies / financial planning and control / event revenue maximization / marketing planning and implementation / sports event sponsorship / research and evaluation. 
<br/><br/> All age. 
<br/><br/><label>ISBN: </label>0750659831 
<br/><br/><label>LCCN: </label>2004050670 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports tournaments -- Management. .<br/>Sports administration. .<br/>Strategic planning. .
<br/><br/><label>LC Class. No.: </label>GV713  / .M3678 2004 
<br/><br/><label>Dewey Class. No.: </label>796.069 
<br/><br/><label>National Library of Medicine Call No.: </label> / MS