The graphic communication handbook [[Book] /]
Simon Downs.
- 1st ed.
- Milton Park, Abingdon, Oxon ; New York : Routledge, 2012.
- xiv, 368 p. : ; 25 cm.
- Media practice .
Includes bibliographical references and index.
Introduction -- A step towards -- Broad knowledge -- Getting your first job : pitching -- Knowing your client fixing the brief -- Research -- The visual design of election campaign posters -- Roughing : thumbnail stage -- Roughing : the development stage -- Roughing : the presentation stage -- Presenting to the client -- Barnard semantics and graphics -- Doing the job -- Revision -- Situating the job -- Testing the job -- Getting paid (and more) -- Getting the next job (self and other publicity) -- The future -- Conclusion.