Broadcast/cable programming strategies and practices - Eastman, Susan Tyler. .; Head, Sydney W. .; Klein, Lewis, 1927- . (Belmont, Calif. : : Wadsworth Pub. Co, 1989)
programming / a framework / program / station representative / group ownership and programming.
Includes indexes. Bibliography: p. [549]-564. .
All age.
Keywords: Television programs -- Planning. .; Radio programs -- Planning. .; Cable television -- Planning. .; Television Programmes (Broadcasting) .; Radio Programmes (Broadcasting) .