Hutchison, Thomas W. <br/><br/>
Record label marketing  [[Book] /] 
Thomas W. Hutchison, Amy Macy, Paul Allen. 
 - Burlington, MA :  Focal Press,  2006. 
 - xvi, 410 p. :  ill. (some col.), maps, facsims. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over. 
<br/><br/> All age. 
<br/><br/><label>ISBN: </label>0240807871 9780240807874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Music trade.<br/>Sound recordings--Marketing.<br/>Sound recording industry.
<br/><br/><label>Dewey Class. No.: </label>780.688 
<br/><br/><label>National Library of Medicine Call No.: </label> / H.R