Gillan, Jennifer. <br/><br/>
Television and new media  Must-Click TV /  [[Book] :] 
Jennifer Gillan. 
 - NewYork :  Routledge,  2011. 
 - 313 p. ;  26cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion. 
<br/><br/><label>ISBN: </label>9780415802376  9780415802383 (pbk. : alk. paper) 9780203875032 (e-book) 0415802377 (hardback : alk. paper) 0415802385 (pbk. : alk. paper) 0203875036 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Rating.--United States<br/>Television broadcasting--Technological innovations.--United States.<br/>Convergence (Telecommunication).<br/>Television viewers--United States.<br/>Television programs--United States.
<br/><br/><label>Dewey Class. No.: </label>791.45750973 791.45750973 
<br/><br/><label>National Library of Medicine Call No.: </label> / GT