Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage - Shoemaker, Stowe; Lewis, Robert C., 1930-; Yesawich, Peter Charles, 1950- (Upper Saddle River, N.J. : Pearson, 2007)
Lewis's name appears first on the earlier edition.
Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Includes bibliographical references and indexes.
Keywords: Hospitality industry -- Marketing