Wernick, Andrew.

Promotional culture advertising, ideology, and symbolic expression / [[Book] :] Andrew Wernick. - U.S.A Newbury Park : McGraw Hill, 1991. - 203p : ill. ; 23 cm. - Theory, culture & society . - Theory, culture & society (Unnumbered) .

Includes bibliographical references (p. [199]-203) and index.

All Ages.

0803983905 0803983913

91050676


Advertising--Social aspects.
Symbolism in advertising.
Imagery (Psychology).
Popular culture.

HF5821

659.1042

/ WP