Promotional culture advertising, ideology, and symbolic expression / [[Book] :]
Andrew Wernick.
- U.S.A Newbury Park : McGraw Hill, 1991.
- 203p : ill. ; 23 cm.
- Theory, culture & society .
- Theory, culture & society (Unnumbered) .
Includes bibliographical references (p. [199]-203) and index.
All Ages.
0803983905 0803983913
91050676
Advertising--Social aspects. Symbolism in advertising. Imagery (Psychology). Popular culture.