Smith, P R. <br/><br/>
Strategic Marketing Communication  New ways to build and integrate communication /  [Book :] 
P R.Smith. 
 - 2nd.ed. 
 - New York :  McGraw Hill,  1998. 
 - 300 P :  ill. (some col.) ;  25 cm. 
 - The Irwin series in marketing .
<br/><br/> including index. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>the nature of marketing communication / the theory of the communications process / the nature of strategy / markting communications stratgy / planning /startgy. 
<br/><br/> All age. 
<br/><br/><label>ISBN: </label>0749429186 
<br/><br/><label>LCCN: </label>93015608  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 1994 
<br/><br/><label>Dewey Class. No.: </label>658.802  
<br/><br/><label>National Library of Medicine Call No.: </label>658.802   / S S