The Blackwell Encyclopedic Dictionary of Marketing / [[Book] /]
Encyclopedia dictionary of marketing. Dictionary of marketing.
edited by Barbara R. Lewis and Dale Littler.
- [Pbk. ed., 1999].
- Oxford ; U.S.A : Blackwell Publishers, 1999, 1997.
- 274 p. ; : ill ; 26 cm.
- The Blackwell encyclopedia of management. .
Includes bibliographical references and index.
All Ages.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2001. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries. Excludes some or all of the images found in the original book.