Barbara ,Lewis R .

The Blackwell Encyclopedic Dictionary of Marketing / [[Book] /] Encyclopedia dictionary of marketing. Dictionary of marketing. edited by Barbara R. Lewis and Dale Littler. - [Pbk. ed., 1999]. - Oxford ; U.S.A : Blackwell Publishers, 1999, 1997. - 274 p. ; : ill ; 26 cm. - The Blackwell encyclopedia of management. .

Includes bibliographical references and index.

All Ages.


Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2001.
Available via World Wide Web.
Access may be limited to NetLibrary affiliated libraries.
Excludes some or all of the images found in the original book.

0631214852


Marketing--Dictionaries.


Electronic books.

658.5

/ BB