Ries, Al. <br/><br/>
Marketing warfare  [Book /] 
by Al Ries and Jack Trout. 
 - New York :  McGraw-Hill,  1986. 
 - viii, 215 p., [2] leaves of plates :  ill. ;  20 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0452258618 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing--Ries, Al.
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / RM