Total global strategy II updated for the internet and service era / [Book :]
Total global strategy 2. Total global strategy two.
George S. Yip.
- 1st ed.
- Upper Saddle River, N.J. : Prentice Hall, 2003.
- xix, 299 p. : ill. ; 24 cm.
Includes bibliographical references and index.
All Ages.
0130179175 0130179175
2001059343
International business enterprises--Management. Strategic planning. Electronic commerce. Service industries.