Yip, George S.

Total global strategy II updated for the internet and service era / [Book :] Total global strategy 2. Total global strategy two. George S. Yip. - 1st ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xix, 299 p. : ill. ; 24 cm.

Includes bibliographical references and index.

All Ages.

0130179175 0130179175

2001059343


International business enterprises--Management.
Strategic planning.
Electronic commerce.
Service industries.

HD62.4 / .Y565 2003

658.049

/ YT