Hartley, Robert F., 1927-

Management mistakes & successes [Book /] Robert F. Hartley. - 4th ed. - New York : Wiley, c1994. - viii, 419 p. : ill. ; 23 cm.

Includes bibliographical references.

Days Inns : disavowing standards for the sake of growth -- Contrast : McDonald's : maximizing controls and sustaining vigorous growth -- The Dalkon Shield : mishandling the public trust -- Customer abuses : cigarettes, health clubs, small loans -- Contrast : Johnson & Johnson's Tylenol : regaining public trust - and yet...? -- Conclusions : what can be learned?

All Ages.

0471000876

93042718

GB94-29698


Management--Case studies.

HD38

658.4

658.4