Management mistakes & successes [Book /]
Robert F. Hartley.
- 4th ed.
- New York : Wiley, c1994.
- viii, 419 p. : ill. ; 23 cm.
Includes bibliographical references.
Days Inns : disavowing standards for the sake of growth -- Contrast : McDonald's : maximizing controls and sustaining vigorous growth -- The Dalkon Shield : mishandling the public trust -- Customer abuses : cigarettes, health clubs, small loans -- Contrast : Johnson & Johnson's Tylenol : regaining public trust - and yet...? -- Conclusions : what can be learned?