Perreault, William D. <br/><br/>
Essentials of marketing  a global managerial approach /  [[Book] :] 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - Boston :  Irwin/McGraw-Hill,  2000. 
 - xxvii, 592, 27, 10 p. :  ill. (some col.) ;  28 cm. +  1 Cd-Rom (4 ¾ In.). 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/> Includes indexes. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0072894822 
<br/><br/><label>LCCN: </label>99040845  
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing.--Perreault, William D.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / PE