Hollensen, Svend. Marketing management a relationship approach / [Book :] Svend Hollensen. - Harlow, England ; New York : Financial Times/Prentice Hall, 2003. - xxvi, 787 p. : ill. ; 25 cm. Includes bibliographical references and index. All Ages. ISBN: 0273643789 LCCN: 2002070854 Subjects--Personal Names: Relationship marketing.--Hollensen, Svend. Subjects--Topical Terms: Marketing--Management.Relationship marketing--Case studies. LC Class. No.: HF5415.55 / .H65 2003 Dewey Class. No.: 658.8 National Library of Medicine Call No.: / H M