Ries,AL. <br/><br/>
Bottom-Up Marketing  [Book /] 
by Al Ries and Jack Trout. 
 - New York :  McGraw-Hill,  1989. 
 - xiv, 226 p. ; :  ill ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references (p. 246-275) and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0070527334  
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing.--Ries, Al.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.8 658.8 658.8 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / RB