Ries,AL.
Bottom-Up Marketing [Book /]
by Al Ries and Jack Trout.
- New York : McGraw-Hill, 1989.
- xiv, 226 p. ; : ill ; 21 cm.
Includes index.
Includes bibliographical references (p. 246-275) and index.
All Ages.
0070527334
Marketing.--Ries, Al.
Advertising.
658.8 658.8 658.8
658.8
/ RB