Ries,AL.

Bottom-Up Marketing [Book /] by Al Ries and Jack Trout. - New York : McGraw-Hill, 1989. - xiv, 226 p. ; : ill ; 21 cm.

Includes index.

Includes bibliographical references (p. 246-275) and index.

All Ages.

0070527334


Marketing.--Ries, Al.


Advertising.

658.8 658.8 658.8

658.8

/ RB