Peter,  Paul J. <br/><br/>
Marketing management  knowledge and skills /  [Book :] 
J. Paul Peter, James H. Donnelly, Jr. 
 - 6th ed. 
 - u.s.a :  Donnelley,  2001. 
 - 864 p :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 851-858) and indexes. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0236137277 
<br/><br/><label>LCCN: </label>00026735  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / PM