Kleppner, Otto, 1899-

Kleppner Advertising Procedure, [[Book] /] Otto Kleppner. - 3rd.ed. - New York, : Prentice-Hall, inc., 1941. - 641 : ill ; 24 cm.

Includes sixty-four extra numbered pages. "Portfolio of roughs and proofs" (7 fold. leaves) inserted at end. "Twenty-first printing, April, 1941.". Includes index.

"Reading suggestions": p. 610-619.

All age.


Advertising.--Kleppner, Otto,.

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