Aaker, David A. <br/><br/>
Marketing research  [[Book] /] 
David A. Aaker, V. Kumar, George S. Day. 
 - 6th ed. 
 - New York :  Wiley,  1998. 
 - xvi, 776 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0471170690 
<br/><br/><label>LCCN: </label>97021710 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83