Cateora, Philip R.

International marketing [[Book] /] Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, 2002. - 693 p : ill. ; 28 cm. + 1 CD-ROM. - The McGraw-Hill/Irwin series in marketing . - The McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and indexes.

All Ages.

0072398841 0071123121

2001024810


Export marketing.
International business enterprises.

HF1009.5 / .C375 2002 HF1416 / .C375 2002

658.8'48

658.8'48 / CI