International marketing [[Book] /]
Philip R. Cateora, John L. Graham.
- 11th ed.
- New York : Irwin McGraw-Hill, 2002.
- 693 p : ill. ; 28 cm. + 1 CD-ROM.
- The McGraw-Hill/Irwin series in marketing .
- The McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and indexes.
All Ages.
0072398841 0071123121
2001024810
Export marketing. International business enterprises.