Lamb, Charles W. <br/><br/>
Essentials of Marketing  [Book /] 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - 2nd ed. 
 - Australia ;  United States :  South-Western College Pub.,  2001. 
 - xxviii, 579 p. :  col. ill. ;  28 cm. +  1 computer laser optical disc (4 3/4 in.). 
<br/><br/>Includes bibliographical references (p. 552-564) and indexes. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0324043767  
<br/><br/><label>LCCN: </label>99087757  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2623 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label>658.8  / LE