Rangan, Kasturi V. <br/><br/>
Business marketing strategy  concepts and applications /  [Book :] 
V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. 
 - 1st ed. 
 - Chicago :  Irwin,  1995. 
 - xiii, 354 p. :  ill. ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0256169101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Product management.<br/>Industrial marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802 
<br/><br/><label>National Library of Medicine Call No.: </label> / R B