McDonald, Malcolm. <br/><br/>
Marketing plans  how to prepare them, how to use them /  [[Book] :] 
Malcolm McDonald. 
 - 5th ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  2002. 
 - xix, 630 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 1999.  Includes index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0750656255 
<br/><br/><label>Nat. Bib. No.: </label>GBA2-Z4624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.802 
<br/><br/><label>National Library of Medicine Call No.: </label> / MM