Walker, Orville C. <br/><br/>
Marketing strategy  planning and implementation /  [Book :] 
Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larr�ch�. 
 - 2nd ed. 
 - Chicago :  Irwin,  1996. 
 - xxiv, 392 p. :  ill. ;  23 cm. 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0256136920 
<br/><br/><label>LCCN: </label>95022508  
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W249 1996 
<br/><br/><label>Dewey Class. No.: </label>658.802 
<br/><br/><label>National Library of Medicine Call No.: </label> / WM