Magrath, Allan J. <br/><br/>
The 6Iimperatives of Marketing  lessons from the world's best companies /  [Book :] 
Allan J. Magrath. 
 - New York, NY :  American Management Association,  1992. 
 - 196 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0814450423  
<br/><br/><label>LCCN: </label>91033714  
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing.--Magrath, Allan J.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Marketing--Case studies.<br/>Marketing.<br/>Consommateurs--Satisfaction.<br/>Marketing--Cas, �tudes de.
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .M34 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / MI