Lilien, Gary L.,  1946- <br/><br/>
Tutorial to accompany Marketing engineering  computer-assisted marketing analysis and planning /  [Book :] 
 Tutorial, Marketing engineering : computer-assisted marketing analysis and planning.  Tutorial & CD ROM, Marketing engineering : computer-assisted marketing analysis and planning. 
Gary L. Lilien, Arvind Rangaswamy. 
 - Reading, Mass. :  Addison-Wesley,  c1998. 
 - 360 p.   25cm. +  1 Cd-Rom (4 ¾ In.). 
<br/><br/> Titre du disque optique compact : Marketing engineering : computer-assisted marketing analysis and planning.  Accompagne : Marketing engineering : computer-assisted marketing analysis and planning. 
<br/><br/>Bibliogr. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0321001958 0321030494 (doc) 
<br/><br/><label>LCCN: </label>02024234 .01 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Informatique.<br/>Marketing--Prise de d�cision--Mod?eles math�matiques.<br/>Marketing--Prise de d�cision--Informatique.<br/>Marketing--Data processing.<br/>Marketing--Decision making--Mathematical models.<br/>Marketing--Decision making--Data processing.
<br/><br/><label>LC Class. No.: </label>HF 5415 .125 L728ma 
<br/><br/><label>Dewey Class. No.: </label>658.802