Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning - Lilien, Gary L., 1946-; Rangaswamy, Arvind (Reading, Mass. : Addison-Wesley, 1998)
Titre du disque optique compact : Marketing engineering : computer-assisted marketing analysis and planning.
Accompagne : Marketing engineering : computer-assisted marketing analysis and planning.
Bibliogr.
All Ages.
Keywords: Marketing -- Informatique; Marketing -- x; Marketing -- x; Marketing -- Data processing; Marketing -- Decision making -- Mathematical models; Marketing -- Decision making -- Data processing