Lilien, Gary L., 1946-
Marketing engineering computer-assisted marketing analysis and planning / [[Book] :]
Gary L. Lilien, Arvind Rangaswamy.
- Reading, Mass. : Addison-Wesley, 1998.
- xvii, 350 p. : ill. ; 26 cm.+.
Includes bibliographical references (p. [323]-337) and index.
All Ages.
032100194X
97021787
Marketing--Data processing.
Marketing--Decision making--Mathematical models.
Marketing--Decision making--Data processing.
HF5415.125 / .L54 1998
658.8020285
/ LM