Varey and Barbara R. Lewis,.Richard J. Internal marketing directions of management / [Book :] edited by Richard J. Varey and Barbara R. Lewis. - 1 st. - London ; New York : Routledge, 2000. - 311 p. : ill. ; 24 cm. Includes bibliographical references and index. All Ages. ISBN: 0415213177 0415213185 LCCN: 00022193 Subjects--Topical Terms: Marketing--Management.Marketing channels.Market segmentation. LC Class. No.: HF5415.13 / .I577 2000 Dewey Class. No.: 658.802