Varey and Barbara R. Lewis,.Richard J.

Internal marketing directions of management / [Book :] edited by Richard J. Varey and Barbara R. Lewis. - 1 st. - London ; New York : Routledge, 2000. - 311 p. : ill. ; 24 cm.

Includes bibliographical references and index.

All Ages.

0415213177 0415213185

00022193


Marketing--Management.
Marketing channels.
Market segmentation.

HF5415.13 / .I577 2000

658.802