Evans , Judith. <br/><br/>
Challenging the big brands  how new brands win market share /  [Book :] 
Judith Evans. 
 - 1st.ed. 
 - GLOUCESTER,MASS :  Rockport Publishers,inc.,  2003. 
 - 176 p. ; :  ill:col: ;  28 cm. 
<br/><br/><label>ISBN: </label>1592530931 
<br/><br/><label>Subjects--Topical Terms: </label><br/> big brands.
<br/><br/><label>Dewey Class. No.: </label>659.022 
<br/><br/><label>National Library of Medicine Call No.: </label>659.022  / EC