Lamb, Charles W. <br/><br/>
Essentials of marketing  [Book /] 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel. 
 - 4th ed. 
 - Mason, Ohio :  Thomson/South-Western,  2005. 
 - 572 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> All Ages. 
<br/><br/><label>ISBN: </label>0324282923  
<br/><br/><label>LCCN: </label>2003110011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2623 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / LE